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Anyone for a slice of meadow cake?

July 23, 2015 by Katie Bryson 1 Comment

Kerry Gold's Meadow Cake
Busy Londoners were stopped in their tracks at Liverpool Street station this week by a herd of cows… albeit miniature made-of-icing cows wandering across a 10 square metre cake, weighing over half a tonne and depicting a real Irish meadow.

Complete with rolling hills, hay bails, hedgerows, and a farm house, the handcrafted pieces were made by world renowned food artist Michelle Wibowo in partnership with iconic brand Kerrygold butter.

EDITORIAL USE ONLY Mikyla Wibowo, daughter of Food artist Michelle Wibowo plays with the Kerrygold 10-metre squared meadow cake at Finsbury Avenue Square in London. PRESS ASSOCIATION Photo. Picture date: Wednesday July 22, 2015. The cake has been created by Kerrygold to celebrate the butter brandís new campaign, The Tales From The Meadow, following research that revealed four in ten British adults have never been to a countryside meadow. Photo credit should read: Geoff Caddick/PA WireBut why I hear your cry??!!

The cake, which took over 168 hours to create, was made to celebrate Kerrygold’s ‘Tales From The Meadow’ campaign after their national research found one in ten Brits have never visited the countryside. The stats are fairly depressing:

 

  • More than one in 10 Brits have never heard a cow ‘moo’ in real life
  • 22% of us have NEVER made a daisy chain in a country field
  • 29% of Brits don’t know what Pooh Sticks is, and 43% have never got to play it in a countryside stream
  • 6% of the poll thought the National Trust was either a bank, video game or boyband

 

These are the kind of experiences that my childhood was full of, but with 74% of our nation now living in towns and cities, there’s a real disconnect between people and our amazing countryside.

So it’s clearly time to pack up a picnic, get yourselves out of the smoke and get acquainted with some nature!

Kerrygold were staggered by how foreign the countryside is to modern families and decided to bring their countryside cake to the middle of London to raise awareness

Check out how Michelle made this amazing cake and watch Londoners getting their slice of the meadow…

*Kerrygold commissioned OnePoll to poll 2,000 British adults in July 2015

Sponsored Post: I have been commissioned to share this blog post with you and hope you enjoy watching the video 🙂

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« Easy guide: Eating well for toddlers
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Comments

  1. Corina says

    July 24, 2015 at 9:22 pm

    I grew up in the countryside so all those experiences sound like normal childhood activities to me. It’s quite shocking how they’re not for so many people.

    Reply

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I’m Katie Bryson – Freelance Food Writer, wife of a strapping vegetarian and mum of two boisterous boys – keeping them all fuelled and trying to stay sane is a daily challenge so I thought I’d share my experiences. Read More...

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