I went to the launch of a really fantastic new campaign this week.
Tilda rice are teaming up with the UN’s World Food Programme to help mums struggling because of hunger.
If you buy a pack of the rice pictured here, you’ll be helping a mum who really needs a bit more than the lie-in and box of chocolates we’ll no doubt be enjoying this mother’s day.
One pack of specially-marked Tilda Pure Basmati Rice equals one nutrition boosting meal for a new mum or mum-to-be in Bangladesh to help her stay healthy and give her child the best start in life.
It’s a really simple concept, but these facts from the WFP show just how crucial a project it is:
- Malnutrition in the first two years of life can affect mental and physical development into adulthood.
- Undernourished children are more likely to get sick, have trouble concentrating in school, and may earn less as adults.
- Mothers who were undernourished as girls are 40% more likely to give birth to children who do not survive to age five.
- Malnourished mothers are more likely to die in childbirth.